Curtis "50 cent" Jackson |
In 2003 G-unit records was up and running, consisting of group of elite musical artist, allowing more success to knock at Curtis Jackson's door. G-unit's first collective group effort was Beg for Mercy which became certified multi-platinum shortly after its release. Later Curtis' G-unit records would continue to gain commercial success through the group members solo albums. While 50 cent's label was up a float and his popularity higher than ever, he signed a clothing deal with Mark Ecko to found G-unit clothing. 50 cent used "branding" to his advantage quickly stamping his name and logo on not only his clothing merchandise, but his own Reebok shoes.
After years of consistently dominating the music industry, Curtis Jackson took it among himself to expand even further. His next investment would involve nothing more than a little bit of water. In 2004, 50 cent took a small ownership in Glaceau's Vitaminwater. 50 cent agreed to give Glaceau's Vitaminwater the backup needed to strike gold but soon they would achieve more than what was ever imagined. The Coca-Cola Company bought the firm for an estimated $4.1 billion thus, giving 50 cent (10% shareholder) a cool 100 million dollars. This proved to be the greatest business deal a rapper has ever seen.
As if making over one-hundred million dollars was minor to Curtis Jackson he continued to be hungry and eager for new business ventures. He released more albums and even polished off his own video game "50 cent Bulletproof." He continued to make behind the scenes business moves more, rather than going back to his musical passion until 2007. The music industry was declining in sales and many record labels were downsizing or even shutting down. Hip hop being the youngest of genres seemed to be getting the worst effects of it, most artist were selling less than gold (500,000 copies) with million dollars in marketing spent. Many hip hop album releases were pushed back tremendously this would even include 50 cent's high anticipated album Curtis. Finally, getting an official release date Curtis was slated to hit stores September 11. There was just one thing or person in his way "Kanye West." Kanye West album was also previously pushed back and got its official release date for September 11. Both artists refused to change their long awaited date, therefore leading to an all out battle for record sales. 50 cent and Kanye West had an on-going epic battle with plenty of interviews, videos, and controversial comments to spark interest with fans and the media. After the smoke was clear the two both collectively sold well over one million copies worldwide in a deeply damaged music industry and economy. 50 cent would later reveal that the battle was a publicity stunt that allowed him to spend less money in marketing dollars to promote an album that pretty much promoted itself.
Continuing his reign of making the right business moves, 50 cent launched his own book imprint at the Time Warner Building. The 50 cent/G-unit brand had become an empire right before the public's eyes and was even written about in his autobiographical book "From Pieces to Weight." His book imprint wrote several street hard-knock life themed novels before the end of 2008. One of his more recent books the 50th law, he partnered up with remarkable writer Robert Greene. Robert Green who’s more famous for his previous art work, 48 laws of power followed 50 cent for months taking notes from his fearless business mind. Jackson smacked a deal with Right Guard to release his own "Pure 50" body spray to bring in more profits for his already largely established money kingdom.
More recently Jackson has been doing other behind the scenes by starting up his own Film Company and landing over $200 million to do it. Playing with the stock market and investing his money into a portion into penny-stock would seem mediocre. 50 cent however, would take the stock market by storm using the advanced world of the internet to pump his H&H investment. The penny tock jumped 290 percent making the Jackson’s investment a profit of over five million dollars.
Sleek Headphones by 50 cent |
50 cent has made move by move consecutively accumulating millions from each of his business ventures. The artist, CEO is now being viewed as a business Renaissance man. Every one is watching Jackson’s next moves for future investing and effective informing. 50 cent is the epitome of what an entrepreneur is and continues to be. Geniusmoneyinc(GMI) names Curtis “50 cent” Jackson the Genius Money Man to watch.
When do they come out?
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